What a pleasure it has been to be welcomed by a community who love specialty food as much as I do! From developing recipes, creating menus for private events, hosting pop-up bakeries and supporting local charities and schools, facilitating cooking and canning classes and basically anything involving great people and delicious food. It's where I could be "at home" in the kitchen and entertain guests who became amazing friends. I can't wait to share all the wonderful changes that are happening RIGHT NOW for The Modern General Store and, given that this year is ALL about change and growth personally and professionally, I think you're going to like them.
Many of you that were close enough to visit the store in Rosemary Heights know how creative the offerings were, like our Tomato Jam, cocktail syrups and jellies, and we wanted to share them with a broader audience so that's what we've been working on: rebranding, developing recipes, scaling up production with the assistance of the Northumberland County's own Ontario Agri-Food Venture Centre and the amazing people that have offered their guidance along the way.
All good things come to those who wait...
Cin cin, Laura
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Laura Virginillo, CEO
"Sleep later, work now"
A lifelong entrepreneur, event planner and marketing facilitator, Laura's skills have always been centered in people.
Laura has presented at high level fundraising events as keynote speaker, planned televised orchestral productions, delivered management development seminars and a long list of corporate functions.
As Project Manager for two financial institutions in BC and auction Chairperson , Laura further honed skills that later fostered the initiative to open Modern General and develop the business into specialty food manufacturing for the wholesale specialty foods sector.
Never a dull moment, Laura was born in PEI, moved to Vancouver as a toddler, raised three children now aged between 22 and 42, married and divorced twice, driven across Canada to relocate to Ontario and is enjoying life to the fullest.
"Don't stop until the day is done"
Proud to be a member of the following industry associations and communities:
# ONTARIO MADE
Canadian Manufacturers & Exporters
# CANADIAN FOOD INNOVATION NETWORK
# CANADA SPECIALTY FOOD
# SMALL SCALE FOOD PROCESSORS ASSOCIATION
# GREATER KINGSTON CHAMBER of COMMERCE
Scaling up our business has been a natural progression from the store's original plan...
For many years, I dreamt of owning my own "something" that would allow me to do what I love: entertain people in my kitchen. That dream became a reality after a trip to Ottawa and, after a few glasses of wine, I created a floor plan for what the store looks like today and returned home to start building!
Together with a team of local talent we welcome you to the Store! Laura